You may not have noticed this button, and I remember being surprised when I saw it

How do you post to Instagram from Lightroom on your Mac or PC?

About 6 months ago Instagram quietly added a “+” button to their web page. Apart from making it simple to post to Instagram with a web browser, most importantly the new method also allows for multiple photo posts with differing crop ratios.

If I am posting a single image, I simply export from LR and use the “+” button, choosing “original” from Instagram’s crop ratio choices.

However I usually make multiple-photo or “carousel” posts, using photos with differing crop ratios, and this causes a small problem. Unfortunately Instagram assumes all the photos have the same dimensions.

So the way I get around this is using Print where I have a Print template (zip) which outputs square 2048 pixel JPEGs, with white space being added around any non-square photos. After “printing” the photos as JPEGs into a folder on the desktop, I then switch to my web browser and use the “+” button to create the post, before deleting the folder.

I’ve attached my Print template above, but to create your own these are the key panels: