Michael Reichmann is brewing a storm in a teacup about Hasselblad's decision to make their latest body only take Hasselblad digital backs. It has sparked quite a fuss in the site's forum, and one poster ejaculates:

It looks like they (Hasselblad) are simply trying to knock down the competition while locking in their customer base. Nothing new in that; sort of reminds you of Microsoft and Adobe.

Apple would never do such a thing, would they? Of course it's just the usual Mac-blinded brand religious nonsense. But it set me thinking - what would be the impact on Adobe and Lightroom if Apple decided to make their Mac-limited Aperture available for the PC?