Apart from noticing that Adobe had acquired Frame.io 2-3 years ago, I’ve never investigated the product or gone beyond noting that it seemed to be a cloud-based team collaboration tool for multimedia assets (Frame.io’s Max presentation gives an idea of the product’s marketplace).

But this morning I did notice this intriguing tweet by Adobe’s Terry White about Frame.io’s C2C Camera to Cloud integration with LR. In short:

  • If your camera can be connected to the internet, it may also have Frame.io installed.
    • Fuji are already doing it, Nikon and Canon are on the way
    • While it’ll be limited to very recent cameras, it’s a good excuse to take a look in the darkest corner of your camera’s menu system.

    Here’s one way Frame.io suggest people might use this workflow

  • Once the camera is connected to Frame.io, new photos can be sent from the camera up to Frame.io’s cloud
    • Selectively or automatically
    • There’s a choice of file type
  • Frame.io can now be linked to Adobe’s Lightroom cloud
    • New photos in Frame.io are automatically imported into an Lightroom cloud account
    • Lightroom cloud makes them available to the various Lightrooms including Classic
  • Frame.io initially announced C2C last year and now seem to have a free basic use plan offering 2gb.

Terry showed the process using a Fuji X-H2S and with my Fuji X-T5 it only took me under 10 minutes to get up and running with these instructions from the X-T5 manualĀ .

I’m not sure I will ever need to use this in practice, but I think someone will, and they may well love the workflow. And it makes me think that if you can upload directly from a camera to Frame.io C2C, why can’t you do so directly to Lightroom Cloud?